Jeffrey Shaw, host of the Creative Warriors podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Artificial Intelligence, Big Data, and Machine Learning (McGraw-Hill, 2019). There are aspects of modern technology and AI that could make us fearful. Companies and governments are using our data to influence us…

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James Taylor, host of The Creative Life Podcast, interviews William Ammerman about his new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). In this episode, we cover: 2:14 – Hyper personalisation 4:15 – A machine that persuades us 8:20 – Dumb hotel rooms 9:26 – OCEAN…

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Linda Strasburg, host of KTalk, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The discussion centers on how artificial intelligence is being used by marketers to change how you think and what you do. Listen to the podcast here. Learn…

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Douglas Caldwell, editor of the Central Valley Business Times, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Back in 1957, the journalist Vance Packard published his book called “The Hidden Persuaders,” revealing how advertisers used consumer motivational research and other…

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Mass media has been replaced by mass personalization through the rise of Artificial Intelligence. William Ammerman states in The Invisible Brand, “AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.” LeadershipNow interviews William Ammerman, author of The…

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John Rouda, host of A Geek Leader Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Topics covered in the podcast include: AI Machine Learning Data Privacy The Impact of AI on all businesses Trends with AI Advertising Personalized Information…

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Samantha Stone hosts B2B Growth and interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Samantha Stone is Founder and CMO at The Marketing Advisory Network and the interview covers current topics in trust, privacy, and regulation related to media and…

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Bart Jackson, radio host of The Art of the CEO, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Somewhere out there a connected network of very, albeit artificially, intelligent machines is gathering vast amounts of data about you, your activities,…

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Tim Healy, host of The Profit Express, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Artificial Intelligence (AI) is on the verge of completely reshaping how businesses market to you. As you were reading through emails, shopping online, and visiting…

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Alexander Ferguson interviews William Ammerman in a 3-part series called UpTech.  The interviews and associated videos include discussion of Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). From personal assistant artificial intelligence like Siri and Alexa, to political social media campaigns, these technologies are…

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