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Archive for October 2019

Four Ways to Prepare for Voice Commerce

As a marketing professional, you’ve built your career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You’ve mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice?  William Ammerman discusses the implications of voice commerce. Read the…

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America Trends interview with William Ammerman

Larry Rifkin, host of America Trends, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). “When broadcasting and mass circulation newspapers were king, we all received the same news, advertising and messages.  Since the earliest days of digital technology, we, the…

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Book Review from The Hollywood Digest

Fascinating book review from The Hollywood Digest featuring William Ammerman’s new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  From the review: “The Invisible Brand will endure for many years to come as one of the defining works in its area. William Ammerman utilizes his educational…

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Expert Tips on the Risks and Rewards of AI

Eric Dye, host of the Enterprise Podcast Network, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The interview covers a wide range of questions and topics including: Why did you decide to write a book? Why focus on artificial intelligence?…

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