Fascinating book review from The Hollywood Digest featuring William Ammerman’s new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). From the review: “The Invisible Brand will endure for many years to come as one of the defining works in its area. William Ammerman utilizes his educational and professional knowledge with impressive results and his goals for the work, stated earlier in this review, are met across the board. It is an informative and challenging reading experience.”
Read the review here.
Learn more about William Ammerman here.