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Archive for June 2019

The Invisible Brand is at Work using AI

The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal―and capitalizing on it with AI. The four most popular voice assistants: Siri, Google Assistant, Alexa, and Cortana correspond exactly to the four most valuable global brands: Apple, Google, Amazon, and Microsoft.  That isn’t a coincidence. …

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How Data Privacy and Marketing Coexist when Influencing the Public

Mark Labbe of TechTarget interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The article, “How data privacy and marketing coexist when influencing the public” covers the intersection of marketing and AI, and explores how brands are influencing the public with…

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The New Media Model: 3 Ways To Remain Relevant In The Age Of AI

How to remain relevant in the age of AI is a major challenge for traditional publishers.  In the early days of the internet, the news was always free. In a race to secure eyeballs over subscriptions, every publication launched a website and gave away free access to their content—even while still charging print subscribers. That…

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