As Quoted in Forbes

William Ammerman, award-winning author of The Invisible Brand, was quoted in Forbes as part of the Brandvoice series by Acoustic.

“The illusion in the marketplace is that the tools do it for you,” says Ammerman. “The reality is, it requires a marketer to mastermind and coordinate all these activities.”

Read the full article here.

Learn more about William Ammerman here.

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