Posts Tagged ‘#digital advertising’
Voice-Enabled Path to Purchase
Jim Blasingame, host of the Small Business Advocate, interviews William Ammerman about the voice-enabled path to purchase to learn how small business owners can prepare for voice-based search and voice commerce. Listen to the podcast here. Learn more about William Ammerman here.
Read MoreMarketing & Sales Book of the Year
The Invisible Brand, by William Ammerman, was recognized as the Marketing & Sales Book of the Year at the 2019 Porchlight Business Book Awards in New York City. The evening included authors, editors, and publishers from across the publishing industry to recognize the top books from eight business categories. Read the article here.
Read MoreAs Quoted in Forbes
William Ammerman, award-winning author of The Invisible Brand, was quoted in Forbes as part of the Brandvoice series by Acoustic. “The illusion in the marketplace is that the tools do it for you,” says Ammerman. “The reality is, it requires a marketer to mastermind and coordinate all these activities.” Read the full article here. Learn…
Read MoreMarketing & Sales Book of the Year!
The Invisible Brand has been recognized by Porchlight as the Marketing & Sales Book of the Year and is in the running as a finalist on their shortlist for the 2019 Porchlight Business Book of the Year to be announced January 16th in New York. Read the story here. Learn more about William Ammerman here.
Read MoreThe Ethics of AI
Ethan Beute, host of The Customer Experience Podcast and Chief Evangelist for Bomb Bomb, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). “As our interactions with artificially intelligent agents become more humanlike through natural language algorithms, we will begin to…
Read MoreThe Authors Read Podcast Features William Ammerman
The Authors Read Podcast features William Ammerman reading an excerpt from The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Listen to the podcast here. Learn more about William Ammerman here.
Read More2019 Porchlight Business Book Awards Longlist
The Invisible Brand has been honored with inclusion on the 2019 Porchlight Business Book Awards Longlist. That list includes 40 books from 2019 in a total of eight categories (5 books per category). The list will be narrowed to a shortlist on December 19th and the winner will be announced in January 2020. Read the…
Read More10 Ways to Get Ahead in Voice Search
Dom Nicastro, writing for CMS Wire, interviews William Ammerman about the impact of natural language processing on marketing, and reveals 10 tactics for getting ahead in voice search. Read the article here. Learn more about William Ammerman here.
Read MoreTop 10 AI Influencers
Tim Anderson, a consultant at PR 20/20, breaks down the top 10 AI social media influencers you need to know. William Ammerman makes the list at #4. “AI is transforming how brands buy and place digital ads. William has spoken about the AI systems that exist today that can automatically buy and test ads, write…
Read MoreAlgorithms in your Marketing Strategy
Jim Blasingame, host of The Small Business Advocate, interviews William Ammerman, award-winning author of The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Find interviews with Small Business experts on the Small Business Advocate show Listen to Part 1 Find interviews with Small Business experts on the Small…
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