William Ammerman is an award-winning author and retired media executive with over 30 years of industry experience. He is currently a board advisor and angel investor focused on early-stage digital media ventures. Recently, he accepted an appointment as Adjunct at the UNC Hussman School of Journalism and Media where he teaches a course on emerging technologies. His book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill) won the 2019 Marketing & Sales Book of the Year and was recognized with a Gold Medal by the Nonfiction Authors Association. He is a popular keynote speaker and guest lecturer at major industry groups and universities worldwide.
Formerly, Mr. Ammerman owned DVD Marketing Inc. where he produced and distributed commemorative DVDs for ABC Sports and ESPN, and he also served in senior executive roles at Engaged Media, Tribune Media, Capitol Broadcasting, and Hearst Television. He earned his Bachelor’s from the University of Michigan, his Master’s from the University of North Carolina, and an executive certificate in Artificial Intelligence at MIT.