I wrote The Invisible Brand because I want you to understand how advances in artificial intelligence are impacting you through the world of marketing and advertising.
My background as an advertising executive, coupled with my post-graduate work in artificial intelligence, gives me a unique perspective on the subject of marketing in the age of A.I.
Currently, I have the privilege to serve as the Executive Vice President of Digital Media for Engaged Media (part of Six Sails) where I manage digital publishing for a dozen consumer publications. Formerly, as Global Head of Advertising for Frankly Inc., I managed digital advertising for hundreds of television stations, including their websites, mobile apps, and connected television (OTT) platforms. Prior to that, I was Tribune Media’s Vice President of Programmatic and Data-Driven Revenue, and held senior advertising positions with Hearst Television and Capitol Broadcasting.
I have a master’s from the UNC School of Media & Journalism and I have completed post-graduate work in artificial intelligence at MIT.
I invite you to read The Invisible Brand and provide me your thoughts on the subject.
Thank you sincerely for your interest!