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Leading authority on marketing in the age of automation, big data, and machine learning

“Ammerman lifts the veil on AI.”

— Jan-Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, UNC-Chapel Hill, and author of Global Brand Strategy


Porchlight Business Book Awards 2019 Marketing & Sales Book of the Year

“A must-read for managers and policy makers.”

—Jan-Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, UNC-Chapel Hill, and author of Global Brand Strategy

William Ammerman has recently created an ai art competition called the Optimus Awards and funded a $100 daily prize for the best ai artwork.  His goal is to encourage experimentation and broader adoption of this new form of collaborative expression between humans and machines. For more information, visit OptimusAwards.org

About

William Ammerman is an award-winning author and retired media executive with over 30 years of industry experience. He is currently a board advisor and angel investor focused on early-stage digital media ventures. Recently, he accepted an appointment as Adjunct at the UNC Hussman School of Journalism and Media where he teaches a course on emerging technologies. His book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill) won the 2019 Marketing & Sales Book of the Year and was recognized with a Gold Medal by the Nonfiction Authors Association. He is a popular keynote speaker and guest lecturer at major industry groups and universities worldwide... READ MORE

Teaching

William Ammerman recently accepted an appointment as Adjunct at the University of North Carolina Hussman School of Journalism and Media in Chapel Hill, where he teaches MEJO 588 Emerging Technologies. The focus of the course is an in-depth exploration of storytelling using emerging technologies such as CGI, Virtual Reality, Augmented Reality, 360 Video, drones, Natural Language Processing, robots, and Artificial Intelligence. Students are exposed to Human Centered Design and advanced media production concepts... READ MORE

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