Teaching

William Ammerman teaches at the UNC Hussman School of Journalism and Media, where his courses span artificial intelligence, emerging technologies, marketing, and advertising. His courses examine how rapidly changing technologies affect media, communication, marketing, organizations, and society, while giving students hands-on experience with contemporary AI and digital tools.

His teaching emphasizes critical thinking as well as practical application—asking students not only how emerging technologies work, but how they influence people, institutions, markets, and the media environment.

Photo Credit: The University of North Carolina, 2022