About William Ammerman
I wrote The Invisible Brand because I want you to understand how advances in artificial intelligence are impacting you through the world of marketing and advertising.
My background as an advertising executive, coupled with my post-graduate work in artificial intelligence, gives me a unique perspective on the subject of marketing in the age of AI.
About The Invisible Brand
Marketers are harnessing the enormous power of AI to change you. You will soon be having conversations with computers that can learn from your data to deliver personalized messages designed to persuade you, and to change the way you think.
The Invisible Brand provides an in-depth exploration of the risks and rewards of this epochal shift—while delivering the information and insight you need to stay ahead of the game.
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Praise for The Invisible Brand
"The central business challenge of the 21st century is finding ways to nimbly adapt as digital technologies like AI rapidly transform the competitive landscape. The Invisible Brand smartly analyzes the issue and helps readers understand the implications; this book is essential reading for savvy marketers and leaders who hope to succeed in today’s marketplace."
Doug Conant, Founder & CEO, Conant
Former CEO, Campbell Soup Company
Latest Blog Post
Artificial intelligence is already a part of daily life, but for business owners, the key question is, “How can AI improve my marketing and help me sell more stuff right now?” Throughout the customer decision journey, savvy marketers are already deploying AI at every step to engage customers, predict their needs, personalize messaging and keep…