AI Strategy & Judgment for Leaders Who Don’t Have Time for Hype
Advising leadership teams and institutions on how to make clear, defensible decisions about artificial intelligence—without wasted spend, reputational risk, or vendor theater.
I provide independent AI strategy and risk advisory—helping leaders evaluate opportunities, pressure-test plans, review vendor claims, and decide what not to do before money, credibility, or trust is lost.
2019 Marketing & Sales Book of the Year
“A must-read for managers and policy makers.”
—Jan-Benedict Steenkamp, Knox Massey Distinguished Professor of Marketing, UNC-Chapel Hill, and author of Global Brand Strategy
Featured Articles
How Leaders Should Evaluate AI Vendors (Without Getting Sold AI Theater)
AI Art: A New Canvas for Creative Expression, Medium
Big Tech is Undermining Democracy; It’s Time to Take Back Control, International Business Times
The 7 censorship tactics ‘Big Tech’ uses to control the flow of information, Medium
Four Ways to Prepare for Voice Commerce, MarketingProfs
7 Ways AI can Help You Sell More Stuff Right Now, Thrive
New Drivers Define The Consumer Decision Journey, Branding Strategy Insider
About
William Ammerman is an award-winning author, educator, public speaker, and digital media veteran whose work explores artificial intelligence, human–AI systems, organizational intelligence, and emerging technologies. He spent more than 30 years at the forefront of digital media, advertising, and technology before turning his focus increasingly toward teaching, research, and the societal implications of artificial intelligence. His current work on Structural Thinking explores how structure gives rise to thinking across scales and substrates.
Teaching
William Ammerman teaches at the UNC Hussman School of Journalism and Media, where his courses span artificial intelligence, emerging technologies, marketing, and advertising. His teaching examines both the practical use of emerging technologies and their impact on media, persuasion, organizations, and society.
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