Speaking & Events
William Ammerman is available for speaking at events on the subject of marketing in the age of artificial intelligence.
RECENT & UPCOMING EVENTS:
Artificial Intelligence in Advertising 101
July 16, Tuesday, 1pm
Marketing Artificial Intelligence Conference (MAICON)
AI is transforming how brands buy and place digital ads. In fact, AI systems exist today that can automatically buy and test ads, write copy, and allocate budgets by channel. This workshop will give you a deep understanding of how to use AI to drive efficiency and performance in your digital advertising.
- Understand how AI is used in advertising today, and how it’s impacting the way brands do business.
- Learn how you can start preparing your organization and career for AI’s advertising takeover.
- Uncover specific AI tools and vendors you can start using today to supercharge your digital advertising program.
This workshop will be led by William Ammerman, EVP of Digital Media. Ammerman delivers the unique perspective of a digital practitioner with decades of hands-on marketing experience coupled with post-graduate work in programmatic advertising and artificial intelligence. He is currently the Executive Vice President at Engaged Media where he manages digital titles across the lifestyle, outdoor and automotive segments. As a former VP over digital advertising at Tribune Media, he had a front-row seat to witness massive changes in digital communication technology and played an active role in applying that technology to online advertising and marketing. He recently finished writing a book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, which is being published by McGraw-Hill on May 24, 2019. The book covers topics including voice-base interfaces, digital assistants, personalization, deep learning and the human-computer relationship.
A CMO’s Guide to AI
April 23, Tuesday, 1:05pm
Kellogg School of Management
2019 NAB Show Conference
April 8th, Monday, 10:30am
Las Vegas Convention Center
Transforming Television with Artificial Intelligence
Consumers are finding TV content with voice commands. They choose what to watch using recommendation engines. They read news stories composed entirely by machines. They control their TVs using digital assistants.
Overnight, artificial intelligence has become an indispensable feature of the television landscape and its impact will be transformative. You need to take the time to learn the fundamentals of how A.I. is already at work in the media landscape and how you can harness it to drive growth and retain your competitive edge. Are you prepared for a world where voice-based search outpaces the graphical user interface, and people begin having conversations with their computers? Have you wrapped your head around the data that can be gathered from those conversations – consumer data about intention and attitudes and emotions?
Technologist, author, and industry veteran William Ammerman provides a practical overview of machine learning, natural language processing, and neural networks for the TV professional. With two decades of industry experience as an executive at Tribune Media, Hearst Television and Capitol Broadcasting, combined with post-graduate work in artificial intelligence at MIT, he delivers an important perspective on the changes ahead for our industry.
LOAC2019 (10th Annual Local Online Advertising Conference)
March 11th, Monday, 2:15pm
New York, NY
How Artificial Intelligence Has Come Into Play at the Local Level
AI is certainly a buzzword, but you might be surprised to learn the advantages already in play at the local level. Fresh from authoring a new book on the topic, programmatic advertising expert William Ammerman offers a fascinating look at the data behind AI and how it’s beginning to shape local advertising opportunities.
Listen to William Ammerman’s interview on B2B Growth with Samantha Stone, Founder and CMO at The Marketing Advisory Network: Trust, Privacy and the Risk of Using AI Incorrectly
William Ammerman was interviewed by SearchEnterpriseAI of TechTarget in the article “How data privacy and marketing coexist when influencing the public”
Listen to William Ammerman’s interview on The Kathryn Zox Show in the episode, “The Power of AI”
William Ammerman was a guest on the Tom Barnard Show. Listen to the interview
Read the interview with William Ammerman with Movers and Shakers of Kivo Daily
Young Upstarts interviewed William Ammerman. Read the interview