William Ammerman is available for speaking at events on the subject of marketing in the age of artificial intelligence.


AI Summit 2019 – NYC
December 12, Thursday, 3pm
Jacob K. Javits Convention Center
New York, NY


Session Title: Making Money with Voice Commerce

We are now talking to our TVs, our cars, our smart speakers and our mobile devices.  It turns out we can spend money faster with our mouths than our fingers, and voice commerce is already a burgeoning opportunity for sellers who know how to cash in.  Ask Siri and Alexa about your products to find out what they know about you.  If your company is like most, you may be disappointed to learn that Siri and Alexa don’t know you at all and your customers can’t buy your products using voice. This session is for those eager to sell using voice commerce.  Learn to speak up through the voice user interface or be prepared for silence.

UNC Board of Visitors Annual Meeting
October 11, Friday, 12pm
Freedom Forum Conference Center, UNC-Chapel Hill
Chapel Hill, NC

Psychotechnology 101
A discussion of the emergence of psychotechnology in the age of artificial intelligence, and its use by brands, institutions, politicians, and governments to change how we think and what we do.

Artificial Intelligence in Advertising 101
July 16, Tuesday, 1pm
Marketing Artificial Intelligence Conference (MAICON)
Cleveland, OH
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AI is transforming how brands buy and place digital ads. In fact, AI systems exist today that can automatically buy and test ads, write copy, and allocate budgets by channel. This workshop will give you a deep understanding of how to use AI to drive efficiency and performance in your digital advertising.

  • Understand how AI is used in advertising today, and how it’s impacting the way brands do business.
  • Learn how you can start preparing your organization and career for AI’s advertising takeover.
  • Uncover specific AI tools and vendors you can start using today to supercharge your digital advertising program.

This workshop will be led by William Ammerman, EVP of Digital Media. Ammerman delivers the unique perspective of a digital practitioner with decades of hands-on marketing experience coupled with post-graduate work in programmatic advertising and artificial intelligence. He is currently the Executive Vice President at Engaged Media where he manages digital titles across the lifestyle, outdoor and automotive segments. As a former VP over digital advertising at Tribune Media, he had a front-row seat to witness massive changes in digital communication technology and played an active role in applying that technology to online advertising and marketing. He recently finished writing a book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, which is being published by McGraw-Hill on May 24, 2019. The book covers topics including voice-base interfaces, digital assistants, personalization, deep learning and the human-computer relationship.

A CMO’s Guide to AI
April 23, Tuesday, 1:05pm
Kellogg School of Management
Northwestern University

2019 NAB Show Conference
April 8th, Monday, 10:30am
Las Vegas Convention Center
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Transforming Television with Artificial Intelligence
Consumers are finding TV content with voice commands. They choose what to watch using recommendation engines. They read news stories composed entirely by machines. They control their TVs using digital assistants.

Overnight, artificial intelligence has become an indispensable feature of the television landscape and its impact will be transformative. You need to take the time to learn the fundamentals of how A.I. is already at work in the media landscape and how you can harness it to drive growth and retain your competitive edge. Are you prepared for a world where voice-based search outpaces the graphical user interface, and people begin having conversations with their computers? Have you wrapped your head around the data that can be gathered from those conversations – consumer data about intention and attitudes and emotions?

Technologist, author, and industry veteran William Ammerman provides a practical overview of machine learning, natural language processing, and neural networks for the TV professional. With two decades of industry experience as an executive at Tribune Media, Hearst Television and Capitol Broadcasting, combined with post-graduate work in artificial intelligence at MIT, he delivers an important perspective on the changes ahead for our industry.

LOAC2019 (10th Annual Local Online Advertising Conference)
March 11th, Monday, 2:15pm
New York, NY
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How Artificial Intelligence Has Come Into Play at the Local Level
AI is certainly a buzzword, but you might be surprised to learn the advantages already in play at the local level. Fresh from authoring a new book on the topic, programmatic advertising expert William Ammerman offers a fascinating look at the data behind AI and how it’s beginning to shape local advertising opportunities.


Porchlight Business Book Awards - 2019 Marketing & Sales Book of the Year