Ethan Beute, host of The Customer Experience Podcast and Chief Evangelist for Bomb Bomb, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

“As our interactions with artificially intelligent agents become more humanlike through natural language algorithms, we will begin to have conversations with machines. We will build empathic relationships with those machines in which we are even more vulnerable to their influence.”

“These words from the “The Invisible Brand: Marketing in the Age of Automation, Big Data, And Machine Learning” sum up issues with AI ethics in marketing that many businesses – and consumers – are starting to face in a world with ever-evolving technology.”

Listen to the podcast here.

Learn more about William Ammerman here.

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