The Invisible Brand has been recognized by Porchlight as the Marketing & Sales Book of the Year and is in the running as a finalist on their shortlist for the 2019 Porchlight Business Book of the Year to be announced January 16th in New York. Read the story here. Learn more about William Ammerman here.

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Ethan Beute, host of The Customer Experience Podcast and Chief Evangelist for Bomb Bomb, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). “As our interactions with artificially intelligent agents become more humanlike through natural language algorithms, we will begin to…

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