Archive for September 2019
The Marketing Book Podcast presents The Invisible Brand
Douglas Burdett, founder of Artillery and host of The Marketing Book Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). This interview focuses on the impact of artificial intelligence on digital advertising and how it is changing the way we…
Read MoreAI Marketing from School for Startups
In this episode of School for Startups Radio, host Marisa Murgatroyd interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). From the interview, “Your first marketing P might be psychotechnology. I came up with that term, because I was trying to find…
Read MoreWhy Machines, Not Marketers are Getting Your Customers to Buy More
Barry Moltz, host of The Small Business Radio Show, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Artificial intelligence is already hard at work changing how businesses market to consumers. The ability of sophisticated AI algorithms to constantly scrape, log,…
Read MoreBook Review from MobAngeles.com
Another impressive book review for The Invisible Brand…this time from MobAngeles.com. From the review: “Our changing times need voices talking about difficult paradigm shifts looming for humanity. Ammerman isn’t overreaching when he, essentially, reaches the conclusion again and again that nothing about what it means to be human and how we relate to consciousness will…
Read MoreBook Review from Independent Music and Arts, Inc.
Impressive book review from Independent Music and Arts, Inc. of William Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). From the review: “He has produced a book with lasting value as both a guide to a brave new world and, eventually, as a likely…
Read MoreTechnology: Fear or Future?
Jeffrey Shaw, host of the Creative Warriors podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Artificial Intelligence, Big Data, and Machine Learning (McGraw-Hill, 2019). There are aspects of modern technology and AI that could make us fearful. Companies and governments are using our data to influence us…
Read MoreThe Creative Life: The Future of Marketing
James Taylor, host of The Creative Life Podcast, interviews William Ammerman about his new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). In this episode, we cover: 2:14 – Hyper personalisation 4:15 – A machine that persuades us 8:20 – Dumb hotel rooms 9:26 – OCEAN…
Read MoreThe Invisible Brand with Linda Strasburg
Linda Strasburg, host of KTalk, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The discussion centers on how artificial intelligence is being used by marketers to change how you think and what you do. Listen to the podcast here. Learn…
Read MoreArtificial Intelligence: Boon or Threat?
Douglas Caldwell, editor of the Central Valley Business Times, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Back in 1957, the journalist Vance Packard published his book called “The Hidden Persuaders,” revealing how advertisers used consumer motivational research and other…
Read MoreArtificial Persuasion: The Invisible Brand
Mass media has been replaced by mass personalization through the rise of Artificial Intelligence. William Ammerman states in The Invisible Brand, “AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.” LeadershipNow interviews William Ammerman, author of The…
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