The Invisible Brand with Linda Strasburg

Linda Strasburg, host of KTalk, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The discussion centers on how artificial intelligence is being used by marketers to change how you think and what you do.

Listen to the podcast here.

Learn more about William Ammerman here.

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