Posts Tagged ‘#marketing’
As Quoted in Forbes
William Ammerman, award-winning author of The Invisible Brand, was quoted in Forbes as part of the Brandvoice series by Acoustic. “The illusion in the marketplace is that the tools do it for you,” says Ammerman. “The reality is, it requires a marketer to mastermind and coordinate all these activities.” Read the full article here. Learn…
Read MoreMarketing & Sales Book of the Year!
The Invisible Brand has been recognized by Porchlight as the Marketing & Sales Book of the Year and is in the running as a finalist on their shortlist for the 2019 Porchlight Business Book of the Year to be announced January 16th in New York. Read the story here. Learn more about William Ammerman here.
Read MoreThe Ethics of AI
Ethan Beute, host of The Customer Experience Podcast and Chief Evangelist for Bomb Bomb, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). “As our interactions with artificially intelligent agents become more humanlike through natural language algorithms, we will begin to…
Read MoreThe Authors Read Podcast Features William Ammerman
The Authors Read Podcast features William Ammerman reading an excerpt from The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Listen to the podcast here. Learn more about William Ammerman here.
Read More10 Ways to Get Ahead in Voice Search
Dom Nicastro, writing for CMS Wire, interviews William Ammerman about the impact of natural language processing on marketing, and reveals 10 tactics for getting ahead in voice search. Read the article here. Learn more about William Ammerman here.
Read MoreTop 10 AI Influencers
Tim Anderson, a consultant at PR 20/20, breaks down the top 10 AI social media influencers you need to know. William Ammerman makes the list at #4. “AI is transforming how brands buy and place digital ads. William has spoken about the AI systems that exist today that can automatically buy and test ads, write…
Read MoreAlgorithms in your Marketing Strategy
Jim Blasingame, host of The Small Business Advocate, interviews William Ammerman, award-winning author of The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Find interviews with Small Business experts on the Small Business Advocate show Listen to Part 1 Find interviews with Small Business experts on the Small…
Read MoreNonfiction Book Awards Winner
William Ammerman’s book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019) was honored with a gold medal in the marketing category of the Nonfiction Book Awards by the Nonfiction Authors Association. Read the award here. Learn more about William Ammerman here.
Read MoreFour Ways to Prepare for Voice Commerce
As a marketing professional, you’ve built your career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You’ve mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice? William Ammerman discusses the implications of voice commerce. Read the…
Read MoreAmerica Trends interview with William Ammerman
Larry Rifkin, host of America Trends, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). “When broadcasting and mass circulation newspapers were king, we all received the same news, advertising and messages. Since the earliest days of digital technology, we, the…
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