Larry Rifkin, host of America Trends, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).
“When broadcasting and mass circulation newspapers were king, we all received the same news, advertising and messages. Since the earliest days of digital technology, we, the consumer, have been king. The competition between online and on-the-ground retailers has given us choice and competitive pricing. As marketing becomes totally individualized through the use of sophisticated algorithms, the prevalence of the internet of things and voice activation, both through science and man to computer emotional bonding, the tools of persuasion will invert the relationship and increase our susceptibility to precise and powerful marketing. This will permeate how we shop, who we vote for, and what information influences our thinking. Just give William Ammerman, author of ‘The Invisible Brand’ thirty minutes of your time in this podcast and these concepts, through simple to follow illustration, will become crystal clear. You’ll even walk away with an understanding of a new term psychotechnology. It’s quite a ride you’re about to go on. It will transform your relationship with the tools of convenience upon which we have become so dependent.”
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