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Archive for March 2019

Going Local: How AI is Changing Local Advertising

Location-aware devices and geotargeted ads are combining with artificial intelligence to deliver a new generation of microtargeted marketing. The rise of mobile apps has further refined the approach – users can now be tracked to specific landmarks and “check ins” resulting in contextual ads with hyperlocal click-throughs and conversion. 69% of consumers expect business search…

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7 Ways AI can Help You Sell More Stuff Right Now

Artificial intelligence is already a part of daily life, but for business owners, the key question is, “How can AI improve my marketing and help me sell more stuff right now?” Throughout the customer decision journey, savvy marketers are already deploying AI at every step to engage customers, predict their needs, personalize messaging and keep…

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