Location-aware devices and geotargeted ads are combining with artificial intelligence to deliver a new generation of microtargeted marketing. The rise of mobile apps has further refined the approach – users can now be tracked to specific landmarks and “check ins” resulting in contextual ads with hyperlocal click-throughs and conversion.
69% of consumers expect business search results within 5 miles of their location
– Joint Google and Nielsen Ratings study
Here are four ways that AI is reshaping local advertising.