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Archive for August 2019

AI, Digital Marketing, and Data Privacy

John Rouda, host of A Geek Leader Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Topics covered in the podcast include: AI Machine Learning Data Privacy The Impact of AI on all businesses Trends with AI Advertising Personalized Information…

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Trust, Privacy and the Risk of Using AI Incorrectly

Samantha Stone hosts B2B Growth and interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Samantha Stone is Founder and CMO at The Marketing Advisory Network and the interview covers current topics in trust, privacy, and regulation related to media and…

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Hidden Persuaders of Artificial Intelligence Marketing

Bart Jackson, radio host of The Art of the CEO, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Somewhere out there a connected network of very, albeit artificially, intelligent machines is gathering vast amounts of data about you, your activities,…

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Artificial Intelligence Technology

Tim Healy, host of The Profit Express, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Artificial Intelligence (AI) is on the verge of completely reshaping how businesses market to you. As you were reading through emails, shopping online, and visiting…

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How is Artificial Intelligence Transforming Digital Marketing?

Alexander Ferguson interviews William Ammerman in a 3-part series called UpTech.  The interviews and associated videos include discussion of Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). From personal assistant artificial intelligence like Siri and Alexa, to political social media campaigns, these technologies are…

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Psychotechnology: How Artificial Intelligence Is Designed to Change Humanity

Makia Freeman, writing for GlobalResearch, interviews William Ammerman about how artificial intelligence is designed to change humanity with psychotechnology.  “Psychotechnology is a word coined by William Ammerman, although the word may also have been coined by others and share multiple meanings. Ammerman defines the word as “technology that influences people psychologically by deploying artificial intelligence through digital…

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