Tim Healy, host of The Profit Express, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).
Artificial Intelligence (AI) is on the verge of completely reshaping how businesses market to you. As you were reading through emails, shopping online, and visiting your favorite social media sites, AI was at work. Sophisticated AI algorithms are always scrapping, logging, and cross-referencing who you are and how to best connect with you. The motivation behind this connection? To get you to spend money.
Whether you are a marketer or consumer, the lessons behind artificial intelligence are important ones.
Today’s guest is William Ammerman, thought leader, technologist, and author of The Invisible Brand. William will show you how technology and the access to consumer data creates an opportunity like never before in history.
Listen to the podcast here.
Learn more about William Ammerman here.