Skip to content

Uncategorized

2019 Porchlight Business Book Awards Longlist

The Invisible Brand has been honored with inclusion on the 2019 Porchlight Business Book Awards Longlist.  That list includes 40 books from 2019 in a total of eight categories (5 books per category).  The list will be narrowed to a shortlist on December 19th and the winner will be announced in January 2020. Read the…

Read More

10 Ways to Get Ahead in Voice Search

Dom Nicastro, writing for CMS Wire, interviews William Ammerman about the impact of natural language processing on marketing, and reveals 10 tactics for getting ahead in voice search. Read the article here. Learn more about William Ammerman here.

Read More

Top 10 AI Influencers

Tim Anderson, a consultant at PR 20/20, breaks down the top 10 AI social media influencers you need to know.  William Ammerman makes the list at #4. “AI is transforming how brands buy and place digital ads. William has spoken about the AI systems that exist today that can automatically buy and test ads, write…

Read More

Algorithms in your Marketing Strategy

Jim Blasingame, host of The Small Business Advocate, interviews William Ammerman, award-winning author of The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Find interviews with Small Business experts on the Small Business Advocate show Listen to Part 1 Find interviews with Small Business experts on the Small…

Read More

Nonfiction Book Awards Winner

William Ammerman’s book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019) was honored with a gold medal in the marketing category of the Nonfiction Book Awards by the Nonfiction Authors Association. Read the award here. Learn more about William Ammerman here.

Read More

Four Ways to Prepare for Voice Commerce

As a marketing professional, you’ve built your career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You’ve mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice?  William Ammerman discusses the implications of voice commerce. Read the…

Read More

America Trends interview with William Ammerman

Larry Rifkin, host of America Trends, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). “When broadcasting and mass circulation newspapers were king, we all received the same news, advertising and messages.  Since the earliest days of digital technology, we, the…

Read More

Book Review from The Hollywood Digest

Fascinating book review from The Hollywood Digest featuring William Ammerman’s new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  From the review: “The Invisible Brand will endure for many years to come as one of the defining works in its area. William Ammerman utilizes his educational…

Read More

Expert Tips on the Risks and Rewards of AI

Eric Dye, host of the Enterprise Podcast Network, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The interview covers a wide range of questions and topics including: Why did you decide to write a book? Why focus on artificial intelligence?…

Read More