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Archive for July 2019

How Artificial Intelligence Is Changing Our Lives

Steve Pomeranz, radio host of The Steve Pomeranz Show, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). We all experience the invisible brand of AI through technology. We are constantly using our devices: smartphones, tablets, smart televisions, etc. Forces involved…

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The Invisible Brand: Hidden Influence of Marketing Powered by AI

Solutions IQ, an Accenture company, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Ammerman discusses how an AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization,…

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AI: Rise of Artificial Influence

Dave Schrader from Midnight in the Desert interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The interview covers how psychotechnology is already at work influencing you through the power of technology you keep at your fingertips. Listen to the original…

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AI: The Good, The Bad, and The Ugly!

Bert Martinez, host of Money for Lunch, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Listen to the podcast on iHeartRadio here. Learn more about William Ammerman here.

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7 Ways AI can Help You Sell More Stuff Right Now

Artificial intelligence is already a part of daily life, but for business owners, the key question is, “How can AI improve my marketing and help me sell more stuff right now?” Throughout the customer decision journey, savvy marketers are already deploying AI at every step to engage customers, predict their needs, personalize messaging and keep…

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AI Redefines the Customer Decision Journey

The combination of Big Data collection and the algorithmic power of AI to learn is having a dramatic impact on the world of marketing and advertising. The personalization of information coupled with the science of persuasion and natural language processing is merging with these innovations to produce technology that operates on us psychologically, something called…

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5 Top Takeaways from MAICON 2019

Ashley Sams breaks down the top takeaways from the MAICON 2019 conference including William Ammerman’s workshop on AI for Advertising. 2019’s Marketing Artificial Intelligence Conference (MAICON) opened with a day of workshop sessions focused on planning, piloting, and scaling marketing AI technologies within five disciplines: Marketing agencies Machine learning Advertising Content marketing and email Sales Read the…

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The Secret Behind Amazon’s Unrivaled Success

Which powerhouse company has the heft to create its own holiday and completely revamp the retail shopping calendar? Amazon, of course. 2019 marks the fifth year of Amazon Prime Day, which was initially created to preempt the Black Friday sales extravaganza that falls after Thanksgiving. Unlike commercially driven “Hallmark Holidays,” such as National Secretary’s Day and…

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