Steve Pomeranz, radio host of The Steve Pomeranz Show, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

We all experience the invisible brand of AI through technology. We are constantly using our devices: smartphones, tablets, smart televisions, etc. Forces involved with these devices, corporate brands, government, political entities, institutions, are trying to shape and manipulate us, attempting to change how we behave through technology.

Read the article and listen to the podcast here.

Learn more about William Ammerman here.