Hidden Persuaders of Artificial Intelligence Marketing

Bart Jackson, radio host of The Art of the CEO, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

Somewhere out there a connected network of very, albeit artificially, intelligent machines is gathering vast amounts of data about you, your activities, your preferences, even your personal health. All the better for some company to more effectively customize its marketing pitch to you. Host Bart Jackson invites top digital marketing-and-A.I. authority William Ammerman to explain how machines are tracking, sensitively interacting, and nudging the decisions of we humans who created them.

Listen to the podcast here.

Learn more about William Ammerman here.

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