Alexander Ferguson interviews William Ammerman in a 3-part series called UpTech.  The interviews and associated videos include discussion of Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

From personal assistant artificial intelligence like Siri and Alexa, to political social media campaigns, these technologies are affecting every corner of our existence. Whether we fear or embrace these new forms of public engagement, one thing is certain: it’s here, and we better understand it.

Read the article and watch the videos here.

Learn more about William Ammerman here.