Posts Tagged ‘#WRAL TechWire’
How is Artificial Intelligence Transforming Digital Marketing?
Alexander Ferguson interviews William Ammerman in a 3-part series called UpTech. The interviews and associated videos include discussion of Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). From personal assistant artificial intelligence like Siri and Alexa, to political social media campaigns, these technologies are…Read More