John Rouda, host of A Geek Leader Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Topics covered in the podcast include:

• AI
• Machine Learning
• Data Privacy
• The Impact of AI on all businesses
• Trends with AI Advertising
  • Personalized Information
  • Persuasion (A/B Testing)
  • Machine Learning is tying these things together
  • Talking to devices with natural language processing
• Mass Communication is now Mass Customization
• Social Media’s impact on elections.
• PsychoTechnology
• Geolocation data
• CCPA – California Consumer Privacy Act
• GDPR – General Data Protection Regulation
• Regulation of Data

Listen to the podcast here.

Learn more about William Ammerman here.