AI, Digital Marketing, and Data Privacy

John Rouda, host of A Geek Leader Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Topics covered in the podcast include:

  • AI
  • Machine Learning
  • Data Privacy
  • The Impact of AI on all businesses
  • Trends with AI Advertising
    • Personalized Information
    • Persuasion (A/B Testing)
    • Machine Learning is tying these things together
    • Talking to devices with natural language processing
  • Mass Communication is now Mass Customization
  • Social Media’s impact on elections.
  • PsychoTechnology
  • Geolocation data
  • CCPA – California Consumer Privacy Act
  • GDPR – General Data Protection Regulation
  • Regulation of Data

Listen to the podcast here.

Learn more about William Ammerman here.

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