Douglas Burdett, founder of Artillery and host of The Marketing Book Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). This interview focuses on the impact of artificial intelligence on digital advertising and how it is changing the way we think and what we do. Psychotechnology (technology that changes us psychologically) is a key component of the conversation. Great and fascinating interview!
Listen to the podcast here.
Learn more about William Ammerman here.