Mass media has been replaced by mass personalization through the rise of Artificial Intelligence. William Ammerman states in The Invisible Brand, “AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.”
LeadershipNow interviews William Ammerman, author of The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).
Read the article here.
Learn more about William Ammerman here.