Jeffrey Shaw, host of the Creative Warriors podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Artificial Intelligence, Big Data, and Machine Learning (McGraw-Hill, 2019).

There are aspects of modern technology and AI that could make us fearful. Companies and governments are using our data to influence us commercially and politically. Even scarier, we often aren’t aware of these actions because they are invisible. However, the new data-driven frontier gives us a lot to be excited about as well.

Listen to the podcast here.

Learn more about William Ammerman here.