Impressive book review from Independent Music and Arts, Inc. of William Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).
From the review: “He has produced a book with lasting value as both a guide to a brave new world and, eventually, as a likely prescient comment on our shared future. We can ignore its point of view at our own peril.”
Read the review here.
Learn more about William Ammerman here.