James Taylor, host of The Creative Life Podcast, interviews William Ammerman about his new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

• 2:14 – Hyper personalisation
• 4:15 – A machine that persuades us
• 8:20 – Dumb hotel rooms
• 9:26 – OCEAN personality traits
• 11:15 – Machine learning
• 11:59 – Google as the world’s largest focus group
• 13:03 – Mass customisation
• 14:07 – Voice user interface
• 17:52 – Natural language generation
• 20:58 – GAN – General Adversarial Network
• 21:09 – Creating and Judging algorithms
• 23:41 – Singapore model
• 27:46 – China’s social credit system
• 36:22 – Psychotechnology

Listen to the podcast here.

Learn more about William Ammerman here.