James Taylor, host of The Creative Life Podcast, interviews William Ammerman about his new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

In this episode, we cover:
  • 2:14 – Hyper personalisation
  • 4:15 – A machine that persuades us
  • 8:20 – Dumb hotel rooms
  • 9:26 – OCEAN personality traits
  • 11:15 – Machine learning
  • 11:59 – Google as the world’s largest focus group
  • 13:03 – Mass customisation
  • 14:07 – Voice user interface
  • 17:52 – Natural language generation
  • 20:58 – GAN – General Adversarial Network
  • 21:09 – Creating and Judging algorithms
  • 23:41 – Singapore model
  • 27:46 – China’s social credit system
  • 36:22 – Psychotechnology

Listen to the podcast here.

Learn more about William Ammerman here.

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