James Taylor, host of The Creative Life Podcast, interviews William Ammerman about his new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). In this episode, we cover: 2:14 – Hyper personalisation 4:15 – A machine that persuades us 8:20 – Dumb hotel rooms 9:26 – OCEAN…