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Why Machines, Not Marketers are Getting Your Customers to Buy More

Barry Moltz, host of The Small Business Radio Show, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

Artificial intelligence is already hard at work changing how businesses market to consumers. The ability of sophisticated AI algorithms to constantly scrape, log, and cross-reference who consumers are in fractions of a second opens a lot of doors for small businesses. William Ammerman, Executive VP of Digital Media for Engaged Media, is here to help small business owners and marketing/business executives how to get in, and fast, on AI’s indispensable power.

Listen to the podcast here.

Learn more about William Ammerman here.

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