Barry Moltz, host of The Small Business Radio Show, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).
Artificial intelligence is already hard at work changing how businesses market to consumers. The ability of sophisticated AI algorithms to constantly scrape, log, and cross-reference who consumers are in fractions of a second opens a lot of doors for small businesses. William Ammerman, Executive VP of Digital Media for Engaged Media, is here to help small business owners and marketing/business executives how to get in, and fast, on AI’s indispensable power.
Listen to the podcast here.
Learn more about William Ammerman here.