How Data Privacy and Marketing Coexist when Influencing the Public

Mark Labbe of TechTarget interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

The article, “How data privacy and marketing coexist when influencing the public” covers the intersection of marketing and AI, and explores how brands are influencing the public with technology.  Read the article here.

Learn more about William Ammerman here.

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