Posts Tagged ‘#techtarget’
How Data Privacy and Marketing Coexist when Influencing the Public
Mark Labbe of TechTarget interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The article, “How data privacy and marketing coexist when influencing the public” covers the intersection of marketing and AI, and explores how brands are influencing the public with…
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