Eric Dye, host of the Enterprise Podcast Network, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The interview covers a wide range of questions and topics including:

1. Why did you decide to write a book?
2. Why focus on artificial intelligence?
3. What’s the overriding theme of this book? What sets it apart from the flood of other books about AI?
4. What is the mission you hope to accomplish – how are you hoping to better inform people about AI and its potential?
5. What are the risks for a business in seeking to utilize AI?
6. Conversely, what are the risks of NOT using AI?
7. How does this relate to your current job? Did it make you better at that job and also help your company?
8. As a first-time author, what was your greatest challenge? How did you overcome it?
9. How have you benefited professionally and personally from this process? Do you recommend it to others?

Listen to the podcast here.

Learn more about William Ammerman here.