Larry Rifkin, host of America Trends, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). “When broadcasting and mass circulation newspapers were king, we all received the same news, advertising and messages.  Since the earliest days of digital technology, we, the…

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Fascinating book review from The Hollywood Digest featuring William Ammerman’s new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  From the review: “The Invisible Brand will endure for many years to come as one of the defining works in its area. William Ammerman utilizes his educational…

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Eric Dye, host of the Enterprise Podcast Network, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The interview covers a wide range of questions and topics including: Why did you decide to write a book? Why focus on artificial intelligence?…

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Douglas Burdett, founder of Artillery and host of The Marketing Book Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  This interview focuses on the impact of artificial intelligence on digital advertising and how it is changing the way we…

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In this episode of School for Startups Radio, host Marisa Murgatroyd interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  From the interview, “Your first marketing P might be psychotechnology. I came up with that term, because I was trying to find…

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Barry Moltz, host of The Small Business Radio Show, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Artificial intelligence is already hard at work changing how businesses market to consumers. The ability of sophisticated AI algorithms to constantly scrape, log,…

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Another impressive book review for The Invisible Brand…this time from MobAngeles.com. From the review: “Our changing times need voices talking about difficult paradigm shifts looming for humanity. Ammerman isn’t overreaching when he, essentially, reaches the conclusion again and again that nothing about what it means to be human and how we relate to consciousness will…

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Impressive book review from Independent Music and Arts, Inc. of William Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). From the review: “He has produced a book with lasting value as both a guide to a brave new world and, eventually, as a likely…

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Jeffrey Shaw, host of the Creative Warriors podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Artificial Intelligence, Big Data, and Machine Learning (McGraw-Hill, 2019). There are aspects of modern technology and AI that could make us fearful. Companies and governments are using our data to influence us…

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James Taylor, host of The Creative Life Podcast, interviews William Ammerman about his new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). In this episode, we cover: 2:14 – Hyper personalisation 4:15 – A machine that persuades us 8:20 – Dumb hotel rooms 9:26 – OCEAN…

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