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Book Review from MobAngeles.com

Another impressive book review for The Invisible Brand…this time from MobAngeles.com. From the review: “Our changing times need voices talking about difficult paradigm shifts looming for humanity. Ammerman isn’t overreaching when he, essentially, reaches the conclusion again and again that nothing about what it means to be human and how we relate to consciousness will…

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Book Review from Independent Music and Arts, Inc.

Impressive book review from Independent Music and Arts, Inc. of William Ammerman’s new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). From the review: “He has produced a book with lasting value as both a guide to a brave new world and, eventually, as a likely…

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Technology: Fear or Future?

Jeffrey Shaw, host of the Creative Warriors podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Artificial Intelligence, Big Data, and Machine Learning (McGraw-Hill, 2019). There are aspects of modern technology and AI that could make us fearful. Companies and governments are using our data to influence us…

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The Creative Life: The Future of Marketing

James Taylor, host of The Creative Life Podcast, interviews William Ammerman about his new book The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). In this episode, we cover: 2:14 – Hyper personalisation 4:15 – A machine that persuades us 8:20 – Dumb hotel rooms 9:26 – OCEAN…

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The Invisible Brand with Linda Strasburg

Linda Strasburg, host of KTalk, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The discussion centers on how artificial intelligence is being used by marketers to change how you think and what you do. Listen to the podcast here. Learn…

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Artificial Intelligence: Boon or Threat?

Douglas Caldwell, editor of the Central Valley Business Times, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Back in 1957, the journalist Vance Packard published his book called “The Hidden Persuaders,” revealing how advertisers used consumer motivational research and other…

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Artificial Persuasion: The Invisible Brand

Mass media has been replaced by mass personalization through the rise of Artificial Intelligence. William Ammerman states in The Invisible Brand, “AI will play an increasingly important role in our lives in the years ahead as marketers turn vast amounts of computing power to the problem of influence people’s decisions.” LeadershipNow interviews William Ammerman, author of The…

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AI, Digital Marketing, and Data Privacy

John Rouda, host of A Geek Leader Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Topics covered in the podcast include: AI Machine Learning Data Privacy The Impact of AI on all businesses Trends with AI Advertising Personalized Information…

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Trust, Privacy and the Risk of Using AI Incorrectly

Samantha Stone hosts B2B Growth and interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Samantha Stone is Founder and CMO at The Marketing Advisory Network and the interview covers current topics in trust, privacy, and regulation related to media and…

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Hidden Persuaders of Artificial Intelligence Marketing

Bart Jackson, radio host of The Art of the CEO, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Somewhere out there a connected network of very, albeit artificially, intelligent machines is gathering vast amounts of data about you, your activities,…

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