The Invisible Brand: Hidden Influence of Marketing Powered by AI

Solutions IQ, an Accenture company, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Ammerman discusses how an AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization,…

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AI: Rise of Artificial Influence

Dave Schrader from Midnight in the Desert interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The interview covers how psychotechnology is already at work influencing you through the power of technology you keep at your fingertips. Listen to the original…

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AI: The Good, The Bad, and The Ugly!

Bert Martinez, host of Money for Lunch, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Listen to the podcast on iHeartRadio here. Learn more about William Ammerman here.

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7 Ways AI can Help You Sell More Stuff Right Now

Artificial intelligence is already a part of daily life, but for business owners, the key question is, “How can AI improve my marketing and help me sell more stuff right now?” Throughout the customer decision journey, savvy marketers are already deploying AI at every step to engage customers, predict their needs, personalize messaging and keep…

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5 Top Takeaways from MAICON 2019

Ashley Sams breaks down the top takeaways from the MAICON 2019 conference including William Ammerman’s workshop on AI for Advertising. 2019’s Marketing Artificial Intelligence Conference (MAICON) opened with a day of workshop sessions focused on planning, piloting, and scaling marketing AI technologies within five disciplines: Marketing agencies Machine learning Advertising Content marketing and email Sales Read the…

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Amazon Prime Day is Powered by AI

Amazon has the marketing scale to create its own holidays and the retail power to reshape the shopping calendar. 2019 marks the fifth year of Amazon Prime Day which was originally created to preempt the Black Friday sales that fall after Thanksgiving. Unlike “Hallmark Holidays” such as Secretary’s Day and Boss’s Day, Amazon’s festival of consumption has…

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Kathryn Zox interviews William Ammerman

Kathryn Zox of The Kathryn ZOX Show on Voice of America interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  The episode originally aired on Voice of America on July 3rd and is available as a podcast titled The Power of…

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How Data Privacy and Marketing Coexist when Influencing the Public

Mark Labbe of TechTarget interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The article, “How data privacy and marketing coexist when influencing the public” covers the intersection of marketing and AI, and explores how brands are influencing the public with…

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