Posts Tagged ‘#Big Data’
Psychotechnology: How Artificial Intelligence Is Designed to Change Humanity
Makia Freeman, writing for GlobalResearch, interviews William Ammerman about how artificial intelligence is designed to change humanity with psychotechnology. “Psychotechnology is a word coined by William Ammerman, although the word may also have been coined by others and share multiple meanings. Ammerman defines the word as “technology that influences people psychologically by deploying artificial intelligence through digital…
Read MoreHow Artificial Intelligence Is Changing Our Lives
Steve Pomeranz, radio host of The Steve Pomeranz Show, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). We all experience the invisible brand of AI through technology. We are constantly using our devices: smartphones, tablets, smart televisions, etc. Forces involved…
Read MoreThe Invisible Brand: Hidden Influence of Marketing Powered by AI
Solutions IQ, an Accenture company, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Ammerman discusses how an AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization,…
Read MoreAI: Rise of Artificial Influence
Dave Schrader from Midnight in the Desert interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The interview covers how psychotechnology is already at work influencing you through the power of technology you keep at your fingertips. Listen to the original…
Read MoreAI: The Good, The Bad, and The Ugly!
Bert Martinez, host of Money for Lunch, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Listen to the podcast on iHeartRadio here. Learn more about William Ammerman here.
Read More7 Ways AI can Help You Sell More Stuff Right Now
Artificial intelligence is already a part of daily life, but for business owners, the key question is, “How can AI improve my marketing and help me sell more stuff right now?” Throughout the customer decision journey, savvy marketers are already deploying AI at every step to engage customers, predict their needs, personalize messaging and keep…
Read MoreMOVERS and SHAKERS Interview with William Ammerman
Dillon Kivo from KIVO DAILY interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Read the interview here. Learn more about William Ammerman here.
Read MoreInterview with William Ammerman, Author of “The Invisible Brand: Marketing In The Age of Automation, Big Data, And Machine Learning”
Daniel Goh of Young Upstarts interviews William Ammerman about his new book, The Invisible Brand: Marketing In The Age of Automation, Big Data, And Machine Learning (McGraw-Hill, 2019). Read the interview here. Learn more about William Ammerman here.
Read MoreAI Redefines the Customer Decision Journey
The combination of Big Data collection and the algorithmic power of AI to learn is having a dramatic impact on the world of marketing and advertising. The personalization of information coupled with the science of persuasion and natural language processing is merging with these innovations to produce technology that operates on us psychologically, something called…
Read More5 Top Takeaways from MAICON 2019
Ashley Sams breaks down the top takeaways from the MAICON 2019 conference including William Ammerman’s workshop on AI for Advertising. 2019’s Marketing Artificial Intelligence Conference (MAICON) opened with a day of workshop sessions focused on planning, piloting, and scaling marketing AI technologies within five disciplines: Marketing agencies Machine learning Advertising Content marketing and email Sales Read the…
Read More