The Secret Behind Amazon’s Unrivaled Success
Which powerhouse company has the heft to create its own holiday and completely revamp the retail shopping calendar? Amazon, of course. 2019 marks the fifth year of Amazon Prime Day, which was initially created to preempt the Black Friday sales extravaganza that falls after Thanksgiving. Unlike commercially driven “Hallmark Holidays,” such as National Secretary’s Day and…
Read MoreAmazon Prime Day is Powered by AI
Amazon has the marketing scale to create its own holidays and the retail power to reshape the shopping calendar. 2019 marks the fifth year of Amazon Prime Day which was originally created to preempt the Black Friday sales that fall after Thanksgiving. Unlike “Hallmark Holidays” such as Secretary’s Day and Boss’s Day, Amazon’s festival of consumption has…
Read More3 Questions: Facebook Wants Us To Trust Their New Currency
Recently, Facebook, Inc. made headlines with a controversial new announcement: within a year, the social media giant will launch a new digital currency called Libra. On its face, it’s an exciting development. If Facebook’s rollout goes as planned, consumers will be able to transfer money to anyone – and buy anything, anywhere – all without…
Read MoreThe Tom Barnard Podcast Featuring William Ammerman
Tom Barnard, host of The Tom Barnard Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Listen to the podcast here. Learn more about William Ammerman here.
Read MoreThe Birth of the ‘Invisible Brand’: an Entirely New Class of Market Forces
The year 1776 was a momentous one in world events, not just for the declaration that begins, “In Congress, July 4,” but also for the publication of Adam Smith’s opus An Inquiry into the Nature and Causes of the Wealth of Nations. Smith’s book, a corner- stone of classical liberalism, laid the foundation for the…
Read MoreKathryn Zox interviews William Ammerman
Kathryn Zox of The Kathryn ZOX Show on Voice of America interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The episode originally aired on Voice of America on July 3rd and is available as a podcast titled The Power of…
Read MoreThe Invisible Brand is at Work using AI
The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal―and capitalizing on it with AI. The four most popular voice assistants: Siri, Google Assistant, Alexa, and Cortana correspond exactly to the four most valuable global brands: Apple, Google, Amazon, and Microsoft. That isn’t a coincidence. …
Read MoreHow Data Privacy and Marketing Coexist when Influencing the Public
Mark Labbe of TechTarget interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The article, “How data privacy and marketing coexist when influencing the public” covers the intersection of marketing and AI, and explores how brands are influencing the public with…
Read MoreThe New Media Model: 3 Ways To Remain Relevant In The Age Of AI
How to remain relevant in the age of AI is a major challenge for traditional publishers. In the early days of the internet, the news was always free. In a race to secure eyeballs over subscriptions, every publication launched a website and gave away free access to their content—even while still charging print subscribers. That…
Read MoreAI is Reshaping Local Advertising
AI is reshaping local advertising. Location-aware devices and geotargeted ads are combining with artificial intelligence to deliver a new generation of microtargeted marketing. The rise of mobile apps has further refined the approach – users can now be tracked to specific landmarks and “check ins” resulting in contextual ads with hyperlocal click-throughs and conversion. 69%…
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