AI Marketing from School for Startups

In this episode of School for Startups Radio, host Marisa Murgatroyd interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  From the interview, “Your first marketing P might be psychotechnology. I came up with that term, because I was trying to find…

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