Posts Tagged ‘#marketing’
The Tom Barnard Podcast Featuring William Ammerman
Tom Barnard, host of The Tom Barnard Podcast, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Listen to the podcast here. Learn more about William Ammerman here.
Read MoreThe Birth of the ‘Invisible Brand’: an Entirely New Class of Market Forces
The year 1776 was a momentous one in world events, not just for the declaration that begins, “In Congress, July 4,” but also for the publication of Adam Smith’s opus An Inquiry into the Nature and Causes of the Wealth of Nations. Smith’s book, a corner- stone of classical liberalism, laid the foundation for the…
Read MoreKathryn Zox interviews William Ammerman
Kathryn Zox of The Kathryn ZOX Show on Voice of America interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The episode originally aired on Voice of America on July 3rd and is available as a podcast titled The Power of…
Read MoreThe Invisible Brand is at Work using AI
The Invisible Brand provides everything you need to understand how brands are harnessing the extraordinary amounts of data at their disposal―and capitalizing on it with AI. The four most popular voice assistants: Siri, Google Assistant, Alexa, and Cortana correspond exactly to the four most valuable global brands: Apple, Google, Amazon, and Microsoft. That isn’t a coincidence. …
Read MoreHow Data Privacy and Marketing Coexist when Influencing the Public
Mark Labbe of TechTarget interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The article, “How data privacy and marketing coexist when influencing the public” covers the intersection of marketing and AI, and explores how brands are influencing the public with…
Read MoreThe New Media Model: 3 Ways To Remain Relevant In The Age Of AI
How to remain relevant in the age of AI is a major challenge for traditional publishers. In the early days of the internet, the news was always free. In a race to secure eyeballs over subscriptions, every publication launched a website and gave away free access to their content—even while still charging print subscribers. That…
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