Posts Tagged ‘#marketing’
AI: Rise of Artificial Influence
Dave Schrader from Midnight in the Desert interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). The interview covers how psychotechnology is already at work influencing you through the power of technology you keep at your fingertips. Listen to the original…
Read MoreAI: The Good, The Bad, and The Ugly!
Bert Martinez, host of Money for Lunch, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Listen to the podcast on iHeartRadio here. Learn more about William Ammerman here.
Read More7 Ways AI can Help You Sell More Stuff Right Now
Artificial intelligence is already a part of daily life, but for business owners, the key question is, “How can AI improve my marketing and help me sell more stuff right now?” Throughout the customer decision journey, savvy marketers are already deploying AI at every step to engage customers, predict their needs, personalize messaging and keep…
Read MoreMOVERS and SHAKERS Interview with William Ammerman
Dillon Kivo from KIVO DAILY interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019). Read the interview here. Learn more about William Ammerman here.
Read MoreInterview with William Ammerman, Author of “The Invisible Brand: Marketing In The Age of Automation, Big Data, And Machine Learning”
Daniel Goh of Young Upstarts interviews William Ammerman about his new book, The Invisible Brand: Marketing In The Age of Automation, Big Data, And Machine Learning (McGraw-Hill, 2019). Read the interview here. Learn more about William Ammerman here.
Read MoreAI Redefines the Customer Decision Journey
The combination of Big Data collection and the algorithmic power of AI to learn is having a dramatic impact on the world of marketing and advertising. The personalization of information coupled with the science of persuasion and natural language processing is merging with these innovations to produce technology that operates on us psychologically, something called…
Read More5 Top Takeaways from MAICON 2019
Ashley Sams breaks down the top takeaways from the MAICON 2019 conference including William Ammerman’s workshop on AI for Advertising. 2019’s Marketing Artificial Intelligence Conference (MAICON) opened with a day of workshop sessions focused on planning, piloting, and scaling marketing AI technologies within five disciplines: Marketing agencies Machine learning Advertising Content marketing and email Sales Read the…
Read MoreThe Secret Behind Amazon’s Unrivaled Success
Which powerhouse company has the heft to create its own holiday and completely revamp the retail shopping calendar? Amazon, of course. 2019 marks the fifth year of Amazon Prime Day, which was initially created to preempt the Black Friday sales extravaganza that falls after Thanksgiving. Unlike commercially driven “Hallmark Holidays,” such as National Secretary’s Day and…
Read MoreAmazon Prime Day is Powered by AI
Amazon has the marketing scale to create its own holidays and the retail power to reshape the shopping calendar. 2019 marks the fifth year of Amazon Prime Day which was originally created to preempt the Black Friday sales that fall after Thanksgiving. Unlike “Hallmark Holidays” such as Secretary’s Day and Boss’s Day, Amazon’s festival of consumption has…
Read More3 Questions: Facebook Wants Us To Trust Their New Currency
Recently, Facebook, Inc. made headlines with a controversial new announcement: within a year, the social media giant will launch a new digital currency called Libra. On its face, it’s an exciting development. If Facebook’s rollout goes as planned, consumers will be able to transfer money to anyone – and buy anything, anywhere – all without…
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