Jim Blasingame, host of the Small Business Advocate, interviews William Ammerman about the voice-enabled path to purchase to learn how small business owners can prepare for voice-based search and voice commerce. Listen to the podcast here. Learn more about William Ammerman here.

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As a marketing professional, you’ve built your career by creating compelling campaigns that capture calls, clicks, likes, shares, and sales. You’ve mastered the art and science of SEO. But are you ready to market to the next generation of consumers? Are you ready for voice?  William Ammerman discusses the implications of voice commerce. Read the…

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Which powerhouse company has the heft to create its own holiday and completely revamp the retail shopping calendar? Amazon, of course. 2019 marks the fifth year of Amazon Prime Day, which was initially created to preempt the Black Friday sales extravaganza that falls after Thanksgiving. Unlike commercially driven “Hallmark Holidays,” such as National Secretary’s Day and…

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