Tim Anderson, a consultant at PR 20/20, breaks down the top 10 AI social media influencers you need to know. William Ammerman makes the list at #4.
“AI is transforming how brands buy and place digital ads. William has spoken about the AI systems that exist today that can automatically buy and test ads, write copy and optimize budget allocation across channels—including social media. And in his book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning, he explores the risks and rewards of the massive shift happening in marketing to AI.”