The Invisible Brand: Hidden Influence of Marketing Powered by AI

Solutions IQ, an Accenture company, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).  Ammerman discusses how an AI agent programmed with the science of persuasion, armed with the details of our personality and behavior profiles, and equipped with mass customization, will be able to learn how to sway our decisions and actions.