Steve Pomeranz, radio host of The Steve Pomeranz Show, interviews William Ammerman about his new book, The Invisible Brand: Marketing in the Age of Automation, Big Data, and Machine Learning (McGraw-Hill, 2019).

We all experience the invisible brand of AI through technology. We are constantly using our devices: smartphones, tablets, smart televisions, etc. Forces involved with these devices, corporate brands, government, political entities, institutions, are trying to shape and manipulate us, attempting to change how we behave through technology.