The Secret Behind Amazon’s Unrivaled Success

Which powerhouse company has the heft to create its own holiday and completely revamp the retail shopping calendar? Amazon, of course.

2019 marks the fifth year of Amazon Prime Day, which was initially created to preempt the Black Friday sales extravaganza that falls after Thanksgiving. Unlike commercially driven “Hallmark Holidays,” such as National Secretary’s Day and Boss’s Day, Amazon’s festival of consumption has a noticeable impact on the economy. As reported by Bloomberg, 2018’s Amazon Prime Day delivered an astounding $4.2 billion in retail sales.